General Advertising Deadlines Front of House Technical Information Rates
Advertising your Event
Want to rent one of our advertising options? Get in touch!
e: office@polariscentre.ca
t: (403) 255-9368
E-Newsletter & Social Media
With over 3000 subscribers, our in-house newsletter is one of the best ways we connect with our audience, and we carefully curate its content to keep it focused, relevant, and engaging. Inclusion in the newsletter is a free service to promoters who have hired the venue on a non-discounted commercial contract for their event. Should space allow, paid promotions may be accepted from time-to-time.
Events are listed in a priority basis:
Polaris Theatre produced events, including co-productions.
Commercial promoters on full price contracts (free listings)
Artistic Partners and collaborators that directly connect with our work and mission (as space allows)
Paid promotions and advertisements from promoters renting the Theatre on a discounted contract.
Polaris Theatre Newsletter Guidelines
Polaris First: The newsletter is dedicated to Polaris Theatre self-produced productions, programs, and news.
Partnerships & Collaborations: Should space allow, we may also highlight events from artistic partners and collaborators that directly connect with our work.
Promotional Opportunities: If space in an issue allows, newsletter placement is available to outside parties as a paid marketing service. Please contact the office for details. Paid promotions will be identified as paid advertisements.
Editorial Control: All content is written and edited in the Polaris Theatre voice. We do not accept editorial direction, pre-written copy, or carte blanche submissions for our newsletter. Pre-written copy is acceptable for a paid advertisement.
Managerial Discretion: Inclusion is not automatic. All content is reviewed by Polaris Theatre management, who retain final discretion over what appears in the newsletter.
Rates
Newsletter Event mention (graphic + short description + ticket link) $50 per listing
Newsletter Event highlight (multiple graphic + longer description + ticket links) $150 per listing
Social Media mention (event description or featured artist) $25 per channel. Choose Facebook or Instagram.
By keeping these guidelines in place, we ensure our newsletter continues to be a trusted, curated resource for our local theatre community while also offering a clear path for those who wish to connect with our audience.
The Theatre Marquee
Guaranteed to turn heads - and very likely show up on your attendee’s social media!
NOTE: We have space for two messages on the Marquee, either in one long line or two stacked lines (half-width).
Marquee Rental Rates:
Single Day ($150). Suitable for event days. Also a popular option weeks in advance to get a photo for social media marketing
Monday-Sunday ($300 per week) Blackout periods may apply when we are producing our own events.
Event Poster Wall
Located adjacent to the Lobby Bar, we offer TWO poster frames to advertise upcoming public, ticketed, events.
Poster Advantages:
Long-term exposure to multiple audience groups
Patrons can scan the QR code at any time
Enough space to list performers & concert details
No rotating images. Your large, full-colour poster with complete event info is in full display at all times.
Event Poster Wall Rates
$100 per week
$250 per month
Two spaces are available for outside groups. These are sold strictly on a first-come, first-served basis. Please reserve your poster space early. As promoters specifically rent the poster slots for specific dates based on the target demographic to whom they wish to advertise their event, reservations cannot be adjusted or re-ordered to accommodate earlier event dates.
Guidelines
Please send us your poster artwork prior to printing for approval.
Unapproved posters will not be hung.
Design, printing & delivery costs are the responsibility of the promoter.
Your event must be held at the Polaris Theatre. We will not hang posters for events at other locations. If you have multiple events (with some offsite), please create a separate poster for the events in the Polaris Theatre.
Poster must display honest all-in ticket pricing, including fees and gst.
Your poster design must be family-friendly, and MUST feature a prominent ticket purchase QR code linked to the Polaris Box Office.
Note: We are unable to display posters with low-quality printing (pixelation/blurred graphics), inaccurate information (of any kind), or advertisements for events offsite.
Lobby TV (75”)
Want to target your advertising to a specific demographic at a specific event? Use our TV!
Your ad will run during pre-show, intermission, and after events on our 75-inch 8K screen.
Rotating Static Images or video (no audio)
Event advertising only (for events in the Theatre)
No fundraising messages (50/50, donation requests, etc)
Displayed for up 5 seconds
Maximum 10 slides at any given time
Interspersed with other upcoming events, theatre housekeeping messages, food & beverage specials, and sponsor thanks messages.
Rates
One slide: $50 per day
Two slides: $85 per day (choose either a second slide or duplicate your first slide for twice the exposure).
Design: $50 per slide
Handbills
Bring us your printed handbills and we’ll place them out at the bar, cocktail tables, and at the box office.
Event must be open to the public.
Handbill must include all-in ticket pricing and a ticket link or QR code.
We do not distribute information for political or religious events.
Tickets must be sold through the Polaris Box Office, and the event must be currently active.
NO CHARGE for this service